Impactful marketing campaigns to promote London coffee shops and restaurants seasonal menus and product launches.

THE CLIENT

Benugo is a British catering company. Founded in 1995 by two likeminded brothers with a passion for New York delis and urban life, this family-owned company strives to provide good quality coffee, fresh food and a friendly hospitality experience.

Their collaboration with the top food and drink suppliers in the UK enabled them to design all their menus to match locally available and in-season foods.

THE OBJECTIVES

• Capture the attention of the target audience, drive interest and generate increased sales.

• Attract potential partnerships with other businesses to further amplify the reach of the company’s promotions and introduce its offerings to new audiences.

• Gain insights into customer preferences, allowing for more informed decision-making in future product development and marketing strategies.

THE SOLUTION

The initial step always involved organising and directing a photoshoot to deliver high-quality visuals and ensure Benugo brand’s imagery remained consistent, yet flexible.

Visuals were built by combining striking food pictures with bold colours and dynamic illustrations aimed at capturing people's attention on the high street. Simultaneously, we maintained a focus on engaging, coherent communication to foster a stronger connection with potential customers.

A strategic layout system was developed to ensure each campaign could be successfully adapted across 70 stores, including A boards, menu boards, window vinyls, digital and till screens, social media visuals and email newsletters.