Botanical brand identity for a dedicated florist creating vibrant floral arrangements for events and everyday life in the south of France.

THE CLIENT

Mathilde is a passionate florist with a mission to infuse urban homes with the beauty of seasonal plants and flowers as she strongly believes having greenery in your living space can contribute to a greater sense of well-being and overall happiness. Later, she broadened her expertise to include crafting floral design compositions for businesses, events, and weddings.

THE OBJECTIVES

Develop a brand that would feel elegant and smart, yet harmoniously blending with organic and natural elements in order to:

• Showcase the business versatility and expand the customer base, revenue streams and partnership opportunities.

• Convey a sense of quality and attention to detail so customers associate the brand with premium floral products and services.

• Enhance customer experience with appealing design likely to be shared on social media platforms, leading to organic promotion across social channels.

THE SOLUTION

A classic serif logo was paired with hand-drawn botanical illustrations to encapsulate this delicate balance between sophistication and nature. To create a harmonious contrast with the strong and intricate initial letter, a clean modern font was selected for the body text.

The entire visual language embraces this duality. It intertwines traditional botanical patterns with contemporary elements like polka dots and stripes.

While a peaceful green dominates the colour palette, vibrant touches of yellow are here to convey the energy and optimism emerging from a single flower.